Tender Details
Description / Scope of Work
Punjab Life Insurance Company Limited, incorporated under the Companies Act 2017 and registered with the Securities and Exchange Commission of Pakistan as a life insurer, invites applications for prequalification from reputable, experienced and financially sound research and marketing agencies. The prequalification process, conducted in accordance with Rule 16 and Rule 17 of the Punjab Procurement Rules 2014, seeks to establish a panel of qualified agencies to provide comprehensive market research and strategic marketing consultancy services. The scope encompasses brand and market research, consumer insights and segmentation, campaign effectiveness evaluation, qualitative and quantitative research methodologies, media audience research, go-to-market strategy advisory, and competitive intelligence analysis across retail and corporate insurance segments in Punjab.
Eligible applicants must be technically competent, financially capable and managerially sound firms with demonstrated experience in research and marketing services. The prequalification is being undertaken to ensure only qualified firms are invited to submit bids for future assignments. No bid security is required at the prequalification stage; security and performance guarantee requirements shall be prescribed at the individual bidding stage for specific assignments. The Procuring Agency reserves the right to reject all applications at any time prior to bid acceptance without liability for applicant costs.
Applications must be submitted exclusively through the Punjab e-Procurement System before 11:00 AM on 21 September 2026, with opening scheduled for 11:30 AM the same day. The prequalification document is available free of cost from the PPRA Punjab website and the Punjab e-Procurement System. The resulting panel shall remain valid for two years, extendable at the Procuring Agency's discretion. Applicants may seek written clarifications up to five working days before the submission deadline. Contact: Procurement & Administration Department, Punjab Life Insurance Company Limited, First Floor, Pakistan Engineering Congress Building, 97-A/D-1, Liberty Market, Gulberg III, Lahore.
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PLIC seeks to prequalify a panel of research and marketing agencies for ongoing consultancy across brand research, consumer insights, campaign evaluation and strategic advisory services in the life insurance sector.
This is a framework arrangement, not a single contract — qualified agencies will compete individually for future assignments over a two-year period. The process is low-risk for bidders (no security required at prequalification stage) but highly selective; only technically and financially sound firms with proven insurance or consumer research expertise are likely to succeed. Submission is entirely digital via e-Procurement portal.
Who can bid: Typically, applicants must be registered with relevant tax and regulatory authorities (NTN, SECP registration for service providers). The notice emphasizes technical competence, financial soundness and managerial capability but does not prescribe specific licenses or PEC categories. Firms must demonstrate relevant experience in market research, brand consulting or marketing services, ideally within financial services or insurance sectors.