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Description / Scope of Work
The Pakistan Cricket Board in Lahore, Punjab invites Expressions of Interest from eligible corporate entities for pre-qualification to its panel of Media Buying Agencies for the 2026-2028 period. This strategic appointment covers a two-year duration and involves providing comprehensive media services for high-profile events, including international bilateral series, domestic matches, and the Pakistan Super League. The scope of work encompasses media planning, research, strategizing, and placement across TV, Print, Radio, and Digital platforms, alongside OTT advertising sales and monitoring. To be eligible, applicants must be bona fide media buying houses or advertising agencies accredited with both the All Pakistan Newspapers Society and the Pakistan Broadcasters Association. Technical evaluation will be based on years of experience, past campaign performance, proprietary tool usage, and financial standing, requiring a minimum qualifying score of 80 marks. Interested firms must submit their technical and financial proposals exclusively through the EPADS portal. All submissions must be uploaded no later than 12:30 PM on 22 May 2026