Pre-Qualification of Advertising Agencies Through Open Framework Agreement by PSEB

Pakistan Software Export Board invites pre-qualification proposals from advertising agencies to manage advertisements across print media, outdoor, electronic media, and digital platforms. The pre-qualification is being conducted under reference A (01)/PSEB/2026-23 and aims to develop a roster of qualified agencies capable of promoting Pakistan's IT industry and highlighting opportunities offered by PSEB. The scope encompasses media planning, creative development, campaign coordination, and post-campaign reporting across multiple channels in accordance with Press Information Department guidelines. This is a framework agreement valid for two years under PID policy, to be awarded to the top six qualified agencies.

Eligible applicants must be registered with the All Pakistan Newspaper Society (APNS) and Pakistan Broadcasters Association (PBA). Agencies should demonstrate experience in media planning, creative conceptualization, copywriting, design support, and coordination with media houses and broadcasters. Mandatory requirements include submission of duly completed forms with supporting documentation. Applicants must comply with all specified technical and operational criteria outlined in the evaluation framework. There are no stated restrictions on firm size or geographic location provided registration requirements are met.

Proposals must be submitted in accordance with the detailed submittal requirements specified in the tender document by the closing date of 11 August 2026. Bids will be opened following submission, and technical evaluation will be conducted using the specified criteria and points allocation system. Top-performing agencies will be selected for inclusion in the open framework agreement. Bidders should contact Pakistan Software Export Board, Ministry of Information Technology, Government of Pakistan for further clarification and bid document collection.

PSEB is pre-qualifying advertising agencies for a two-year framework agreement covering print, outdoor, electronic, and digital media campaigns promoting Pakistan's IT sector. The procurement targets the top six qualified agencies, making this a significant roster opportunity. Key requirements include APNS and PBA registration, media planning expertise, creative capability, and proven coordination experience with major media outlets. The scope is broad—spanning strategy through post-campaign reporting—suggesting agencies need full-service in-house capacity or strong vendor networks. Closing date is tight relative to proposal preparation complexity.

Who can bid: Advertising agencies must be registered with All Pakistan Newspaper Society (APNS) and Pakistan Broadcasters Association (PBA). Typically, agencies must be formally registered under SECP or as sole proprietorships with valid NTN. The notice does not specify minimum years of operation or past turnover, but framework agreements of this type typically require demonstrated experience in media and advertising services.