Advertising Agencies & Social Media Companies Framework Agreement by NADRA

The National Database & Registration Authority (NADRA), headquartered in Islamabad, invites prequalification applications from interested advertising agencies and social media companies for appointment through open framework agreements. This procurement notice HQ-NADRA-PRQ-83/2026 seeks to establish framework agreements for the provision of advertising and social media services to support NADRA's communications and promotional activities at the federal level. The framework agreement mechanism allows NADRA to engage prequalified service providers for multiple call-off contracts over the agreement period, enabling flexible service deployment based on operational requirements.

Applicants must demonstrate relevant professional credentials, experience in advertising and social media campaign management, technical capability to deliver integrated marketing communications, and financial stability. Eligible service providers typically include advertising agencies registered with relevant professional bodies, social media marketing companies with proven track records, and integrated marketing communications firms. Registration with the Securities and Exchange Commission of Pakistan (SECP) or tax registration with the Federal Board of Revenue is typically required, along with evidence of past successful campaigns and client references.

Detailed prequalification documents containing application submission forms, qualification criteria, technical specifications, and instructions to applicants are available as outlined in this notice. Interested firms must prepare comprehensive applications addressing the published qualification requirements and submit them according to the prescribed timeline and procedures. The prequalification process will evaluate applicants' experience, financial standing, technical capacity, and compliance with mandatory requirements before framework agreement execution with selected bidders.

NADRA is establishing a framework agreement for advertising and social media services at the federal level. This is a recurring, multi-award arrangement rather than a single fixed contract, allowing successful prequalified agencies to compete for multiple call-off orders. The tender targets advertising and marketing services firms; the framework structure suggests ongoing campaign requirements across different initiatives. Prequalification focuses on demonstrated agency experience, technical capability, and financial credibility—this is a credentials-based process before pricing negotiation.

Who can bid: Eligible bidders are advertising agencies and social media companies. Applicants typically require SECP registration or FBR tax number, professional experience in advertising and social media services, and documented client references. No PEC category applies; eligibility centres on marketing/advertising sector credentials and prior campaign execution.