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Description / Scope of Work
The Daewoo Pakistan Express Bus Service in Lahore, Punjab invites sealed Expressions of Interest from reputed media companies and established advertising houses for the exclusive commercial advertisement rights across its complete nationwide media portfolio. This private corporate contract offers a unique opportunity to manage and monetize a diverse range of high-visibility advertising assets. The extensive media portfolio encompasses multiple elements across the transport network, including terminal spaces, in-bus television screens, shuttle-bus branding, digital platforms like the mobile application and official website, passenger tickets, bus seats, refreshment boxes, and experiential marketing or brand activations. Interested parties and media agencies must submit their comprehensive commercial proposals to the company. An introduction and orientation meeting is scheduled to take place at the Daewoo Head Office in Lahore and via Zoom on 25 May 2026 at 11:00 AM to brief participants on the assets and media booklet details. All finalized proposals must be formally submitted no later than Monday, 08 June 2026.