Description / Scope of Work
The Directorate General Public Relations (DGPR), Punjab, which serves as the communication and publicity wing of the Government of Punjab, invites applications from eligible and well-reputed advertising agencies to provide services across multiple media categories for the financial year 2026-2027. The procurement encompasses eight distinct service categories: print media advertisements, electronic media advertisements, digital media advertisements, production of documentaries, outdoor media advertisements, indoor displays, cinema advertisements, and cable media advertisements. Advertising agencies registered as sole proprietorships, partnership firms, or corporations may participate in one or more categories as per the prequalification criteria outlined in the detailed tender document. The prequalification period is initially set for one year, extendable by a maximum of six months. This expression of interest is issued under the Punjab Government Rules of Business 2011 and the revised Advertisement Policy 2025, ensuring transparent and competitive procurement aligned with PPRA rules and regulations.
Eligible advertising agencies must be registered with PPRA and meet mandatory prequalification requirements as detailed in the Prequalification Document (PQD). All interested agencies are required to register on the EPADS portal for eligibility verification and participation in the prequalification process. The prequalification document containing detailed mandatory requirements and modalities is available on the DGPR website at www.dgpr.punjab.gov.pk and through the Punjab Procurement Regulatory Authority (PPRA) at http://ppra.punjab.gov.pk, as well as via EPADS at http://punjab.eproc.gov.pk. Bid security and other statutory compliance requirements apply as per standard government procurement norms.
All interested advertising agencies must submit their Prequalification Document (PQD) through the EPADS portal on or before 10 June 2026 (Wednesday) at 2:00 PM, with opening scheduled for the same date at 2:30 PM. The response time is calculated exclusively from the publication date on the PPRA website (http://eproc.punjab.gov.pk/View/Tenders.aspx). Further information is available from the DGPR office located at 21-Mahmood Ghaznavi Road, Lahore, during office hours 0900 to 1700 hours, or via telephone at 042-99201371-72. The DGPR reserves the right to accept or reject any or all expressions of interest without assigning reasons.