Tender Details
Description / Scope of Work
Virtual University of Pakistan invites Expression of Interest from reputable advertising agencies accredited by APNS and PBA to carry out comprehensive advertising and marketing services. The tender reference is VU/26-27/09/899 with a tender fee of Rs 1,500. The university seeks qualified agencies to manage advertising campaigns and marketing initiatives to support institutional objectives and enhance brand visibility across digital and print media platforms. The scope encompasses strategic advertising planning, creative development, media buying, and campaign execution in accordance with VU's marketing requirements and strategic direction.
Eligible agencies must be accredited by either APNS (All Pakistan Newspapers Society) or PBA (Pakistan Bar Association) and possess valid NTN and GST certificates. Submission of APNS and PBA accreditation certificates is mandatory. Bidders must provide documentation including names of directors or partners, list of active clients with contact details, details of awards received, and comprehensive CVs of creative and service team members. Portfolio of services and professional credentials are essential evaluation criteria. Non-compliance with any specified terms and conditions will result in rejection from further evaluation.
Expression of Interest documents are available on the Virtual University of Pakistan website at https://www.vu.edu.pk/Opportunities/Tenders. Sealed proposals must be submitted to the Office of Director Finance, Virtual University of Pakistan, Sir Syed Memorial Building, 19 Ataturk Avenue, G-5/1, Islamabad on or before September 30, 2026 by 2:30 PM. The university reserves the right to accept or reject any proposal at any stage in accordance with Public Procurement Rules, 2004. For further information, contact the Procurement Department at extension 1323 or Marketing Department at extensions 1136, 3161 via phone 051-111-880-880 or email po@vu.edu.pk.
For Bidders: Our Analysis PAKISTANTENDER INSIGHT
Independent analysis by PakistanTender — not part of the official notice. Always confirm details against the original tender document.
Virtual University seeks established advertising agencies with APNS or PBA accreditation to provide comprehensive marketing and advertising services.
This is a recurring retainer-type engagement rather than a one-off project, suggesting ongoing relationship potential. The tight two-month deadline to September 30, 2026 requires rapid credential assembly. Notably, the university specifically mandates accreditation from professional bodies, restricting eligibility to formally recognized agencies. Competitive evaluation will likely emphasize portfolio quality, team expertise, and past client relationships given the emphasis on CVs and active client lists.
Who can bid: Bidders must hold valid NTN and GST certificates and possess current accreditation from APNS (All Pakistan Newspapers Society) or PBA. Both accreditation certificates must be submitted with the proposal. Typically, advertising agencies require company registration with SECP (for corporate entities) and compliance with FBR tax registration requirements. The accreditation requirement is specific to this tender and limits eligibility to formally recognized marketing and advertising professionals.