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Tender Details
Description / Scope of Work
NFC Institute of Engineering & Technology (NFC IET) Multan, a premier degree-awarding public institution, invites sealed tenders (Tender Ref: RE-T-25 / 2025-26) for 'Hiring the Services of Digital Media Campaign'. The procurement is structured under the Single Stage Two Envelope procedure (PPRA Rule 36b) to select a professional marketing agency. The selected firm will manage regional cable television network advertisements and digital media promotions covering 100% of target areas in Lodhran, Dunyapur, Kahror Pacca, Khanewal, Kabirwala, Jahanian, Muzaffargarh, Kot Addu, DG Khan, Taunsa, Alipur, and Jatoi.
For Bidders: Our Analysis PAKISTANTENDER INSIGHT
Independent analysis by PakistanTender — not part of the official notice. Always confirm details against the original tender document.
NFC IET Multan seeks a digital marketing agency for regional TV and online campaigns across 12+ South Punjab districts (Lodhran, DG Khan cluster).
This is a managed services contract rather than media buying—the agency will handle campaign strategy, production, and placement oversight. The 100% coverage mandate suggests comprehensive reach requirements; the 18-month tender window (closes June 2026) indicates planning for sustained campaigns. Scale appears medium; likely one-off engagement tied to institutional recruitment/visibility objectives rather than recurring annual work.
Who can bid: Typically requires Pakistan-registered marketing/advertising agency with proof of NTN, SECP registration, and relevant portfolio. Must demonstrate prior experience with institutional or regional media campaigns. No PEC category applicable (services, not construction). Specific restrictions not stated; standard government tender requirements likely apply.