Tender Details
Description / Scope of Work
The National Highway Authority (NHA), under the Ministry of Communications of the Government of Pakistan, invites qualified advertising agencies to participate in an open competition for appointment on its panel for handling publicity assignments over a period of two years. The scope encompasses comprehensive advertising services across multiple mediums including print media (classified and display advertisements), electronic media (television and radio broadcasting), social media campaigns, digital media platforms, outdoor advertising installations, and event management services covering ground-breaking ceremonies and inauguration events. All submitted materials and creative work must align with thematic areas related to the mandate and operational functions of NHA, and agencies must demonstrate experience with government clients and maintain active functional offices in Islamabad.
Eligibility is restricted to advertising agencies that are currently enlisted with the Press Information Department (PID) and actively dealing with government clients, with the explicit requirement that agencies must not be under suspension or blacklisting. Interested agencies must submit hard copy profiles together with comprehensive portfolios, design samples, and artwork demonstrations covering the full range of advertising mediums mentioned above. The appointment and enlistment process will follow the Guidelines and Procedures 2024 for Advertisement Policy 2021 as amended in 2022, issued by PID, and detailed eligibility criteria are available on the PID website at www.pid.gov.pk.
Submission of profiles in hard copy format must be made to the Deputy Director (Public Relations) at the NHA office located at 5th Floor, Hall No. 2, RDF Center, Sector G-9/1, Islamabad on or before October 26, 2026 (Monday) by 1600 hours. Following initial scrutiny of submitted profiles, eligible advertising agencies will be shortlisted and subsequently invited for comprehensive presentations before the selection committee. Further information and contact details are available through telephone 051-9106413, email dprnha@gmail.com, or the NHA website www.nha.gov.pk. This advertisement is also published on the PPRA website.
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Independent analysis by PakistanTender, written with AI from the official notice and checked by our quality rules — not part of the official notice. Always confirm details against the original tender document.
NHA seeks panel appointment of multiple advertising agencies for two-year term covering full-spectrum publicity work: print, broadcast, digital, outdoor, and events.
This is a framework/standing panel arrangement rather than a single campaign, likely recurring. Eligibility is tight—must be PID-enlisted, government-experienced, Islamabad-based, and not suspended. Submission is profile and portfolio only at this stage; shortlisted firms then present to committee. Competition is open but filtered. Scale appears medium to large given NHA's national infrastructure mandate.
Who can bid: Advertising agencies must be enlisted with Press Information Department (PID), currently dealing with government clients, maintain functional office in Islamabad, and not be suspended or blacklisted. Agencies typically require SECP registration, active NTN, and professional membership in advertising/media associations.